Just bought an LG 55" LA7400 TV from Anson's Makati today. Was very surprised that they were offering it for only 78k cash, inclusive of the usual freebies (6 3D glasses, wall mount, magic remote and LG Skype camera!). Actually, there is an additional 7k cash discount, so the total comes down to 71k.
But I opted to get it via 9 months installment, so the total damage to me is Php 76k. Not bad, considering some vendors still sell it at over 100k. The sales agent told me that LG is having a liquidation sale for its 2013 models. (The LA6910 was likewise on sale for 69k cash).