Lagi kong kinukulit ang sales person sa western trinoma regarding this LCD tv. What I did was have a side by side comparison with a sony bravia EX400 32 inch using a PS3 Bluray player. I was amazed by the result. Using a splitter to play a same demo video for both LCD's, a demo exclusive for sony bravia, hte Sanyo LCD 32K30 produced a more realistic color display and a greater depth when it comes to color and contrast. I have seen the plants, flowers, even the details of the splashing waters having truer to life display than the competitor of a much higher price. Considering the fact that the sony bravia costs about 9k more. Though the bravia produces edgy lines than the sanyo's, details are pratically the same, it is just that sanyo has a softer touch to it. I am really planning to buy it but since I saw Sanyo LCD 32K40 here in SM Baliwag, just go for the newer model. A difference of 1k wont hurt that much.