Motion Interpolation Technology of the variouse brands (Source Wikipeida)
* Hitachi - Reel120[2]
* Insigna - DCM Plus, for Digital Clear Motion 120Hz
* LG - TruMotion 120Hz, 240Hz
* Panasonic - Intelligent Frame Creation (IFC)
* Philips - HD Digital Natural Motion[3]
* Samsung - Auto Motion Plus 120 Hz[4], 240 Hz
* Sharp - Fine Motion Enhanced[5]
* Sony - MotionFlow 100Hz, 100Hz PRO (XBR series, Australia), 120Hz, 200Hz, 240Hz.[6][7]
* Vizio - MEMC (Motion Estimation, Motion Compensation)[8]
From my own experience of this feature (LG's Trumotion), it helps to smoothen the motion in the picture. Very evident ito sa mga panning shots. Motion ng mga tao nagiging smooth din almost as if the camera used captured it at a very high frame rate. Some people don't like it though as it can give films a very clear almost "soap opera" or "documentary like effect.