@thirdie88
Hi, Toshiba by nature is not as bright or as flashy as a Samsung or an LG, but it does bleed out more natural colors.
First off, I need to know what are you watching? Is it regular TV? Or DVD, or Blu-ray?
If you're using a DVD player from Pioneer or a PS3 Blu-Ray player; do switch off the FULL-RGB option and go to Limited RGB or just plain RGB or Component. Full RGB ranges give you darker pictures for this particular TV (Nearly all save for the high-end Sony brands).
You could also switch off any "Auto-Contrast" adjustments of your TV, I don't have a 32AV700, so I don't know what it's called with your model specifically. I'll check my 40AV700 later and see from there.