To those who want to have the motionflow/trumotion effect on this TV, do the following:
1. Set your media player / source at 720p@50hz / 1080i@50hz / 1080p@50hz.
2. Go to the TV's menu and select Setup
3. Select Other Settings
4. You will be able to change refresh rate to 100hz for a 'smoother effect'.
Unfortunately for xbox users, if your unit is US/Japan you won't be able to change it because it only supports 60hz for all resolutions.