Try this setting, it is from Tezzmin of AVSForum.com, ito din gamit ko na settings sa 42LS5700 ko, so far satisfied naman ako:
These new settings work the same in Cinema, Expert1, Expert 2 and look good in standard too..
Picture Mode: Expert2
Backlight: 55
Contrast: 93
Brightness: 51
H Sharpness: 15
V Sharpness: 15
Color: 50
Tint: 0
Expert Control:
Dynamic Contrast: Off
Super Resolution: Off
Color Gamut: Wide
Edge Enhancer: Off
Color Filter: Off
Expert Pattern: Off (grayed out)
Gamma: 2.2
White Balance:
Color Temperature: Medium
Method: 2 Points
Pattern: Outer
Points: High
Red: 0
Green: 0
Blue: 0
Color Management:
Red: Saturation 1 Tint: 0 Luminance: 2
Green: Saturation 2 Tint: 0 Luminance 1
Blue: Saturation: 1 Tint: 0 Luminance: 3
Cyan: Saturation: 0 Tint: 1 Luminance: 0
Magenta: Saturation: 0 Tint: 0 Luminance: 1
Yellow: Saturation: 3 Tint: 0 Luminance: 0
Picture Option:
Noise reduction: Off
MPEG Noise Reduction: Off
Black level: Low
Real Cinema: ON( Blu-Ray) and Off (Regular TV viewing)
Eye Care: Off (grayed out)
TrueMotion: User
De-Judder: 0 (Blu-Ray) and 3 (Regular TV viewing)
De-Blur: 9
Aspect Ratio: Just Scan
Kung ayaw mo ng parang Soap Opera Effect, off mo na lang 'yung True Motion.