I don't think so, it's Number one at Amazon.com since it's release...Amazon probably just matching other discounters... or using it as a loss-leader, in the hope that buyer will come back and buy other titles...
Often times, the biggest titles are not the most profitable, If at all. Harry Potter books were also slashed 50% at launch, and free priority shipping pa.
All reviews are very positive (so far), unlike the Fox and The Hound 25th Anniversary Edition.
And the fact that R1 is limited, means collectibility sometime down the road, but probably too many copies in the market for another year or so...