MY TWO CENTS - 1/29/08 - by Digital Bits editor Bill Hunt
First up today, we've obtained the latest NPD Group hardware sales numbers from our industry sources. This would be for the week ending 1/19 - the second week after Warner's announcement, and the first full week reflecting Toshiba's 50% off price reductions. Here's how the numbers look. Note that we've included the previous week (ending 1/12) as well for comparison, and that these numbers reflect sales of stand-alone, non-combo units (game system devices like the PS3 or Xbox add-on drive are not included)...
Here's how the specific unit sales numbers looked for the week ending 1/19...
Blu-ray Disc - 16,496 units
HD-DVD - 8,639 units
So it would certainly appear that Toshiba's price cutting has at least contributed to a modest rebound in the number of HD-DVD units moved, though sources are telling us that Blu-ray earned approximately 83% of all the actual dollars spent on high-def players for the week. Here are those totals...
Blu-ray Disc - $6,033,540
HD-DVD - $1,182,248
Again, that would seem to reflect the fact that Toshiba's prices had been heavily discounted. The dollar volume percentage is key, because that's where retailers are going to see profits. As such, they're obviously making more money on each Blu-ray player sold than each HD-DVD player sold right now.
FYI, we'd like to take this opportunity to remind everyone that two weeks of data points does not equal a trend, just a very small line. We're sure that all parties involved (including the NPD Group) will make their own comments shortly.
Meanwhile, after yesterday's photos of Circuit City clearance sales on HD-DVD players, we've got more pictures this morning along the same lines. Our friend Dave over at TV Shows on DVD sent over these shots of Toshiba HD-A3s he spotted in the clearance isle at a Wal-Mart store in Memphis
And here's something interesting - it seems that at the German retailer Saturn, Sony is offering consumers 150 Euros off the price of their BDP-S300 Blu-ray player (effectively making the price 349 Euros), with the trade in of an HD-DVD player. Plus you get 8 free Blu-ray movies. This ad scan was posted over at HiFi-Forum.de (credit to "heimkino-fan")...
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