Looking for a unit to replace the lemon Samsung I bought, I spent a lot of time comparing the 32C10 with the Sharp 32A37M, LG 32LF20, Sanyo 32K30, and Panasonic 32LE8.
This Panasonic has a better menu system, compared to the jurassic Panasonic 32LX77 I'm using as well as the Panasonic 32C10X.
With the discount + 2 years extended warranty (5K additional) I was inclined to buy this earlier. However, it has the poorest color (overly saturated) among the Sanyo and LG. It also does not have a headphone out, which is important to me. The Sanyo and Panasonic 32LE8 are equipped with headphone jacks.
The LG 32" full HD w/out bluetooth is only 30K.... I forgot the model though.