bought the non-smart 40in LED last sunday in LIS.. this is for my kid's bedroom mainly for watching animated movies and games..
my initial impression: looks small for a 40" display as the frame thickness is about 1cm only..very hard to video calibrate as settings are limited to contrast, brightness, color, tint, sharpness, temperature (cool, med, warm)... no RGB control.. looks good in ps3 gaming and animated hd movies (with high contrast and mid brightness settings). but for non-animated hd movies, i cannot find a setting that would satisfy my preferred cinema-look.. details on dark scenes are lost if brightness settings are set low to mid.. setting it higher to see the details, too bright for me.. plasma is still great for me in movies.. cable tv is still acceptable, but I would prefer a digibox connection rather than direct to antenna connection (this unit can auto tune to proper channel numbering unlike my other display which is a samsung plasma)..
i would recommend this tv as secondary display only and if mainly for gaming.. kahit matagalang laro dito, di ka matatakot na sa image retention (kung nasanay ka na sa plasma) at dahil sa 3years warranty..