Sony Expands its 4K HDR (High Dynamic Range) TV Line-up with new A-series OLED and X-series LED TVs, offering a wider selection of premium TVs with superior picture quality
LAS VEGAS January 4, 2017 – 5pm PT (CES, Booth #17300) – Sony Electronics announced today two new 4K HDR (High Dynamic Range) television series designed to deliver even wider brightness range, higher contrast and spectacular picture quality. The new flagship XBR-A1E BRAVIA OLED and XBR-X930E/X940E series TVs make the best use of 4K HDR content with the combination of Sony’s unique image processor and display technologies.
Introducing the new BRAVIA OLED A1E Series TV
The XBR-A1E BRAVIA OLED series offers a totally new entertainment experience with a combination of the superior picture quality of OLED powered by Sony’s 4K HDR Processor X1 Extreme, the world’s first Acoustic Surface™ sound system, and its unique, cutting-edge stand-less form factor. Thanks to OLED’s over 8 million self-illuminating pixels, the A1E series brings a significantly enriched visual experience with unprecedented black levels, rich and lifelike color, dynamic contrast, blur-less image and a wide viewing angle. The 4K HDR Processor X1 Extremeka_65_bty01_hero-screenfill precisely controls the tremendous number of pixels and extends the capability of OLED to deliver an exquisite 4K HDR picture.
“Sony continues to make consumer choice a priority especially for those seeking the very best viewing experience, and we are proud to introduce our new XBR-A1E BRAVIA OLED series,” said Mike Fasulo, President and COO of Sony Electronics. “Sony delivers incredible innovation and excitement to customers with all of our premium 4K HDR TVs through a powerful mix of technology and our exclusive image processing.”
BRAVIA OLED’s innovations do not end with incredible picture performance. A1E series uses the first of its kind audio technology to emit great sound from the screen itself. Taking advantage of the OLED’s backlight-less structure, Sony developed a new Acoustic Surface sound technology. Thanks to the ingenious design, the entire screen resonates with rich sound emanating directly from the screen itself. This allows a perfect unification of picture and sound unattainable by conventional TVs. It produces a wide sound and image synchronization from all angles, even off to the sides. Together with OLED’s exceptionally wide viewing angle, the A1E series offers unmatched visual and aural experience regardless of viewing position. The Acoustic Surface technology lends to cutting-edge design of the A1E series by doing away with conventional speakers usually located around the TV. The result is a unique stand-less form factor with no distraction from the picture.
