Oppo also left Blu-ray players behind.
Streaming has come to dominate Americans’ viewing habits, especially in high-income households that would be enticed by expensive 4K HDR Blu-ray players. Physical media sales have been declining at double-digit percentage rates for a few years running. Even within those sales, 4K Blu-rays account for only 5.3 percent of sales compared to the aging DVD format, which still sits at 57.9 percent, according to Forbes.
Market research firm NPD Group suggests Samsung currently has the largest chunk of the dedicated Blu-ray player market at 37% followed by Sony (31%) and LG (13%). For them to be effectively abandoning that market isn’t a good sign, not helped either by niche brand Oppo getting out of the market as well a year ago.