Aside from being a B&W fan, I've always been a Focal (JM Lab) fanatic, even before they were distributed by Audio Visual Drivers, Inc. Listening to them is simply heavenly.
So why did I opt to go for a set of B&W? A/VDI refused to conduct a home audition for me (back then anyway) which Toyama happily did, bringing 2 sets of different B&W models and 2 different amplifiers. If all things are equal, it's the customer service that spells the difference.
Besides, the 1st rule in our hobby is "audition" first (and as much as possible, do it in the actual environment where the equipment will be setup).
Jimmy