I'm not sure if the cap is imported.
You are still buying from a store for all intents and purposes, namely Astrovision or AstroPlus. In this case, we're taking reservations for them. You still have to physically go to a selected branch, pick-up your copy and pay for it. By preordering online, (1) you get a free Disney Lion King cap; (2) you're automatically entered to win one of two Ultimate X DVDs; and (3) you are assured of a Region 1 DVD before supply runs out, since Viva is bringing in only a limited number of R1 Lion King DVDs. The rest are Region 3.