Best packaging?
1. Lord of the Rings Giftbox Platinum Edition - 5 discs total (including that documentary by Discovery about J.R.R. Tolkien and how he wrote the book), the statues of the Argonath by Wetaworks, a pack of trading cards, and a free ticket for Lord of the Rings: The Two Towers at any cinema within the U.S. (may silbi din)
2. 1st 100 units of the Akira Limited Edition - 2 discs, and an Akira decal, package encased in aluminum.
I'm just waiting for the release of X-Men 1.5. It's the un-cut version of the movie itself.