Now I know why....
I was at MegaMall yesterday, Megatrade Hall... SM Appliance Center exhibit/sale...
I've noticed dun sa display ng LG, tamang tama, while I'm watching, they are trying to tweak some settings.... On their LCDs, the videos they are playing for demo (upscaled to 720p/1080i) looks very good, and are very clear....
Kaya pala! The demo videos they are playing go from 25MBPS up to 40MBPS!!!
We all know in fact that a crappy encoded DVD movie is just around 4MBPS, and a very good one is at about 10MBPS.... Ang daya 'no?
(can anyone confirm kung yung 25-40MBPS ay standard transfer rate ng HD-DVD through HDMI, or SD-DVD pa rin?)
...and so, they've deceived your eyes.... I'm sure ganun din yung mga demo ng ibang brands.
So, just an advice.... para makita nyo agad on the showroom pa lang what to expect from what you are getting, then pa-demo dapat mga movies, probably something your eyes are a bit familiar with...