Getting your HDTV's colors right takes more than good eyesight
Most TV sets are shipped out from the factory with color, brightness and contrast turned up too high. This creates unnatural pictures, plus of course, it could either damage the TV panel with burn-in or shorten the life of your TV due to overly bright lighting level.
To depend on the naked eye in adjusting the TV picture settings is a hit or miss affair. To get a right picture, we need scientific method like Spyder colorimeter TV calibration. Spyder scientifically calculates the correct adjustments to brightness, contrast, color, tint and temperature. This solution optimizes your viewing experience in the following:
I fully agree with your statement that you need more than your eyes to properly calibrate a display. I also agree that the default settings of most displays are not accurate. You need the right equipment, patterns and software to calibrate correctly.
With respect to brightness, contrast, color and tint, however, in my experience, you only need test patterns to get them right. You can get these patterns in THX movies (such as Star Wars) or calibration discs such as Avia and Video Essentials. I don't think you need a colorimeter.
You will definitely need a colorimeter for color temperature but I am wondering if you do detailed grayscale calibration. Can the displays you mention adjust the RGB bias/gain, without having to go into the Service Menu? Or when you say "temperature," are you actually referring to some rough adjustments like "Vivid," "Cinema," "Normal" or whatever?