Bic Camera in Yuurakucho (Ginza) has one demo unit on the 1st floor connected to a 40V Bravia X series (at the basement floor they have 2 units with same grade Bravias playing RR7 and some game trailers). They were playing Eight Feet Below. NOT impressive (and even the salesman agreed with a wry smile). Honestly I felt like, "yan na ba yon". But probably, it's just the quality of the movie/transfer itself and not the PS3 Blu-Ray player because that movie has so many scenes on snow, wide shot, with not much contrast or details to see. I told/recommended to Bic staff to change the sample movie to a better one. He just smiled. But who am I to judge? I haven't even seen an actual HD-DVD movie yet because Toshiba demo booths don't show any. Puro sceneries or HD programs recorded on TV lang (natural maganda).
Agree 100% with Strider. If you own an Xbox360 already, there certainly is no feel of higher strata of wow factor for games, though it's really nicer to see demos on a 40V (PS3) compared to a 26V (Xbox360). PS3 RR7 looks more detailed than X360 RR6 as expected, because the former is the newer version, that's all. But compare RR7 with GOW for instance, that's another matter. So far, depende nalang sa game title itself, I think.