Here are some more calculations. Pls correct me if im wrong on my formula or whatever.
Avg. spent on hddvd/blu-ray per household
hddvd - $20,000,000 spent on hddvd divided by 300,000 units = $66.67 spent on hddvd per household
blu-ray - $35,000,000 spent on blu-ray divided by 1,500,000 units = $23.33 spent on blu-ray per household
Now for attach rates, Im using avg. prices of amazon on eproductwars.com.
hddvd - $41.40
bluray - $27.60
Disc units sold will be based on amount spent divided by avg. prices (for I dont have units sold )
hddvd - $20,000,000 divided by $41.40 = 483,092 units
bluray - $35,000,000 divided by $27.60 = 1,268,116 units
Attach rates.
hddvd - 483,092 units divided by 300,000 players = 1.61 attach rate
bluray - 1,268,116 units divided by 1,500,000 players = 0.85 attach rate
If we use for example same avg price, lets say 25 dollars
hddvd - 800,000 divided by 300,000 = 2.67 attach rate
bluray - 1,400,000 divided by 1,500,000 = 0.93 attach rate
My calculations may be wrong, Pls just correct me nalang if im wrong. Im not taking this war seriously, (but I think war is good for consumers in a way para standalone prices will drop faster) but what I dont agree is these articles, researchers or whatever coming out with this kind of publicity for blu-ray. Of course 5 to 1 figures will give the regular joes the image that bluray is beating the living crap out of hddvd. But when one analyze it, its not 5 to 1. Like I stated previously, Bd is only outselling hddvd disc by a 2 to 1 margin that I know of.
Also remember when I think (sony) announced that they sold 100,000 casino royale and this issue went back and forth how they sold that many? When the actual figures came out they said its about 60 thou to 80 thou (I think). Then some start saying the 100 thou is the figure sony sold to the retailers which is good as sold. This is the kind of publicity im against.
Toshiba is also saying how much they sold when their promo came out..With this much standalones sold, if the disc sales of hddvd dont pick up, my conclusion is that the buyers of these standalones may be the ones that already have a hddvd player or the ones with bluray players which they only buy (maybe) selected universal titles that dont come out on bluray.
This is just my analysis and observation.