why call high definition HD-DVD??? its just so boring. BLU-RAY sounds so much more futuristic. of course thats the marketing side of it.
It depends on the marketing strategy.
The name HD DVD implies an evolution of DVD. A high def disc based on an existing format connotes affordability and reliability.
The name Blu ray is not evolutionary, it is revolutionary. It's not based on SD, it's entirely new, built from the ground up. Instead of simply retooling exisitng DVD facilities, it requires entirely new facilities.
Some may like the idea of a revolutionary product, but to others, revolutionary implies "overpriced" and "unreliable".
But the Blu ray name did not arise solely from marketing. Sony's camp wanted to monopolize the HD disc business. They could no longer go for the "evolutionary" approach because HD DVD already cornered that one. So they went for the "revolutionary" approach.
Now that they had the revolutionary approach, they thought of Blu ray as the revolutionary name to go with it.
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It's not the name that cause its failure LOL....but for me, it's kinda cute...
I agree with you there.
Studio alliances doomed a superior format.
It's easy to say HD DVD is a bad name now, after it has already lost the war. If sir ctlim76 said that as early as last year, when people were saying that the name Blu-ray sounds like "Blurry", then that would have been really impressive.
Like they say, hindsight is 20/20.
thats not it. im sure the power brokers of HDDVD and BD wont think so as well. But you'd be surprised how things like this will manifest itself during in depth research projects done on consumers.
Yes, that would be interesting. It's really difficult to analyze if we don't have the data.