I used Lumbera and Romero because they were the names I'm most familiar with... Kahit isang libo pa ang jurors na yan, kung criteria mo ay 40% box office receipts, then EK3 will still surely win.
They actually did use their honest judgment SINCE they were following the guidelines... magtataka ako kung Ligalig nanalo since it surely failed box-office wise (artistically too, I didn't like it). Also, Lumbera and Romero did publicly say that they thought Kasal, Kasali, Kasalo was the best in that festival but again, since they have a criteria for judging, personal tastes do not play a role here.