agree with all the replies. even i just set my dvd player to 480p even if the dvd and lcd can upscale to 1080p because i don't see any significant difference in picture quality. the only time i saw "real" difference was when i plugged a blu-ray dvd player to my lcd and run it at 720p -- ibang klase ang linaw at detalye. setting both the blu-ray and lcd to 1080p again didn't provide any striking difference.