Many DVDs will soon be released with an extra preencoded digital copy that you can transfer to your iPhones, Laptops, etc. Some are priced higher than regular DVDs (ie Juno), others - included free (Rambo). Will it entice you to buy more DVDs and extend the life of DVDs, now that Bluray has won the nextgen wars.
So Will you be more likely to buy a DVD if it include a Digital Copy that you can transfer to your portable players?