Panasonic's Line-Up of VIERA Flat-Panel TVs
Takes a Step Forward in 2008
Superior Reproduction of Fast-Moving Images, Easy Operation and Eco-Friendliness –
Panasonic recently announced the launch of its VIERA series of plasma and LCD TVs for 2008. This year's line-up of VIERA flat-panel TVs has been greatly strengthened. And the addition of full HD plasma TVs with excellent moving picture response, and a 100Hz double speed full HD LCD TV rounds out the line-up with high-quality images and extra versatility.
The line-up also comes with four pillars of the VIERA concept: impressive picture quality, easy operation, brilliant sound and environmental consciousness. In addition, these superior performance features are moulded into stunning designs to form one of the most attractive TV series ever.
Impressive Picture Quality
The new VIERA models reproduce fast-moving images with outstanding sharpness. Their wide-ranging colour reproduction lends rich expression to movie colours, while their high contrast ratios create deep, life-like blacks. Picture quality at this level stirs the emotions and adds to the excitement of watching athletes in heated competition, breathtaking multi-coloured sunsets, or vibrantly colourful resorts and other landscapes.
Easy Operation
In addition to brilliant picture quality, VIERA models offer the easy operation made possible by VIERA Link and the SD card slot1. VIERA Link lets you operate other connected Panasonic AV components using only the VIERA TV's remote control unit. The majority of the VIERA line-up is equipped with a slot for large-capacity SDHC Cards. Remove the SD Memory Card from your digital still camera, slip it in the slot, and you can view a slideshow of your photos on VIERA's big, beautiful screen.
Environmentally Conscious Products
Environmental consideration starts with the design stage, because Panasonic cares about the future of our earth. Lead-free plasma display panels and an improved panel life of up to 100,000-hours are examples of how VIERA production helps to conserve the earth and its resources. What’s more, functions now include a new ECO mode to help lower power consumption.
VIERA TV technologies bring higher levels of quality, versatility and enjoyment to home entertainment in the strongest flat-panel display line-up ever. Users will find attractive enhancements in each plasma and LCD TV offered by Panasonic in 2008. In terms of both features and performance, this impressive new line-up reflects Panasonic's quest to continually improve viewing quality, networking and environmentally conscious manufacturing.
V-real 3 and V-real PRO 3 Technology
"V-real" is the collective name for Panasonic's black-box imaging technologies, which have now evolved into the V-real 3 and V-real PRO 3 of the 2008 VIERA models. In the process, we redesigned every V-real device. We combined technologies that were originally developed to produce the HD camcorders that relay the excitement of the Olympic Games with technologies that were created by the Panasonic Hollywood Laboratory (PHL) for moviemaking. Image quality was scrutinised from every angle to give VIERA its deeply moving impact.
VIERA V-real 3 /V-real PRO 3 Processor
This key device processes the video signal it receives, outputting an extremely high-quality signal that helps create the beautiful, high-definition images that distinguish VIERA.
VIERA V-real 3 /V-real PRO 3 Driver
Our high-performance driver controls the drive power to optimise panel performance. The resulting images show every motion clearly and express each step of gradation in delicate detail.
VIERA Plasma G11 HD/G11 Full-HD Panel
The full-HD panel (1920 x 1080 resolution) directly displays the 1080p images that are processed by the video circuit to ensure highly detailed 1080p images.
IMPRESSIVE PICTURE QUALITY: Superb Moving Picture Resolution
Excellent moving-picture resolution and smooth playback
Over 900 Line Moving Picture Resolution with 480Hz Sub-filed Drive**
A still image with 1080 lines resolution always looks brilliant when displayed on a large screen, but as soon as the picture starts to move, the picture resolution can decrease to a minimum of 300 lines. By using 480Hz Sub-filed Drive, VIERA PDP accomplishes over 900 lines of moving picture resolution.
*Only PY800 Series
**With Intelligent Frame Creation
IMPRESSIVE PICTURE QUALITY: Images with Genuine Blacks
Clear details even in dark scenes
High Contrast 1,000,000:1 (Native 30,000:1*)
The new Real Black Drive system (a pre-discharge suppression system) and the improved panel production processes combine to reproduce outstanding blacks with the outstanding contrast. They accurately reproduce scenes, especially those with a delicate balance of light and shadow.
*Only PY800 Series
Glare is suppressed for comfortable viewing
Anti-Reflection Filter
This advanced filter keeps images sharp, with minimal glare. While dramatically reducing reflections from external light, it helps to produce clear images. This filter creates a wide range of pure colours, and crisp images.
IMPRESSIVE PICTURE QUALITY: Crisp, Clear, Real-Life Colours
Colour reproduction exceeding the HDTV standard
Wide Colour Gamut Panel with x.v.Colour
VIERA's large colour space covers 110% of the HDTV colour standard. This wide gamut has been achieved by an advanced panel structure and newly developed filter, and also produces richer, more vivid colouring from x.v.Colour source.
*Only PY800 Series
Smooth gradation lends natural expression to images
5,120 Equivalent Steps of Gradation
Full 5,120 equivalent steps of gradation smoothly expresses each image. Outstanding gradation performance accurately depicts even the tiniest shades of colour in a sunset.
*Only PY800 Series
IMPRESSIVE PICTURE QUALITY: A Cinema-Quality Experience
Smooth Image Reproduction
24p Real Cinema**
Increasing the number of frames makes the image smoother. When reproducing a 24p movie source, the 24p Real Cinema function generates smooth motion transition based on the original 24 frames. Models that do not include 24p Real Cinema are equipped with 24p Playback. The 24p Playback function provides film-like images by using pull-down with up to 96Hz.
*Only PY800 Series
**With Intelligent Frame Creation
SPECIAL LCD FEATURES
Fast-action images are also smooth and clear
100Hz Motion Picture Pro
Even fast-moving scenes in sports events and action movies are displayed sharply and clearly. With 50Hz video signal input, Motion Picture Pro creates 100 frames/1 sec from 50 frames/1 sec. This increases the frame count to allow natural frame-to-frame transitions, which results in smooth motion images with high resolution.
*Only LZ800, LX800 Series
Running scrolling texts appear clear
Motion Focus Technology
The VIERA LCD 37LZ800 also detects areas with motion and activates backlight blinking for those areas only, greatly enhancing resolution.
*Only LZ800 Series
Images are clear and crisp from any angle
178° Viewing Angle with the IPS Alpha Panel
The wide 178° viewing angle ensures clear images even when viewed from an angle. The backlight's wide transmission aperture enhances the contrast between light and dark, and improves motion-image response.
*Except 37LX80, LE8 Series
*Measurement at an angle where the contrast ratio is 10:1 or higher
Reproducing rich, deep blacks
High Contrast 10,000 : 1 with I.S.C. (Intelligent Scene Controller)
Blacks are deepened by expanding the backlight tuning area. Improvements in panel contrast and the I.S.C. achieve a high dynamic contrast ratio of 10,000:1 or more.
* For use when using Dynamic mode
A luxurious clear panel
Clear Panel
The Clear Panel brings the unified VIERA design concept to LCD TVs. It provides a sharper-looking appearance, while also helping to display sharp, crisp images.
*Only LZ800 Series
24p Film
A cinematic effect is achieved to preserve the quality of images that are recorded onto movie film at 24 frames per second.
*Only LZ800 Series
Beautiful, smooth reproduction of movie images
EASY OPERATION
Control everything with the VIERA remote
Enhanced VIERA Link
VIERA Link allows interlinked operation of various Panasonic AV devices using only the VIERA remote control, by simply connecting the devices to each other by an HDMI cable. Now enhanced with new features for 2008.
With a DIGA DVD Recorder
You can immediately start recording a programme that you are watching on TV with a DIGA DVD recorder by using the VIERA remote.
• Direct TV Rec. lets you quickly and easily record a programme you are currently watching.
• Pause Live TV lets you pause a programme you are currently watching, and then watch the remainder later.
With a Blu-ray Disc Player
The graphical user interface (GUI) makes it easy to operate a BD player or a home cinema system that uses a BD player.
With a Home Cinema Sound System
The entire Home Cinema Sound System can be turned on with a single press of the remote control button for immediate viewing enjoyment.
With an HD Camcorder
The VIERA remote control displays a control panel on the TV screen for playback, rewind and other camcorder operations.
* Not All 2008 VIERA Link features are compatible with all 2006/2007 VIERA Link products.
** Depending on the cable used, this function may not be possible. Panasonic HDMI cables are highly recommended.
Easily view photos on a large screen
SD Networking: HD Photo Viewer
The HD Photo Viewer provides a new photo viewing experience. Simply insert an SD Memory Card to display photos directly on the large screen. Photos are much more fun when you can view them on a large-screen HDTV with family and friends in 1920 x 1080-pixel high definition.
* Only PY800, PV80, LZ800, LX800 Series
ENVIRONMENTALLY CONSCIOUS PRODUCTS
Making products more easily recyclable
Mercury and Lead-Free Plasma Display Panel
Panasonic is making products more friendly to the environment. All VIERA plasma display panels are mercury and lead-free. This reduces the impact on the environment when recycling or disposing of them in the future.
*Only Plasma TV models.
Reducing Use of Lead by 280 Tons per Year
About 4 million plasma TVs were produced in 2006. While 2006 plasma display panels contained 70 grams of lead, lead-free VIERA models contain 0 grams. This could constitute a reduction of 280 tons of lead per year.
Optimal, waste-free light adjustment
Eco Mode
The TV adjusts the picture settings automatically depending on the ambient lighting conditions. The image brightness changes according to the level of room lighting to achieve an energy-saving operation.
Excellent picture quality for longer use
Long Panel Life, Up to 100,000** Hours
The VIERA plasma display panels can be used for up to 30 years or more even when viewed for 8 hours a day. Panasonic is working to maximise resources, based on the motto of developing products that maintain high quality for a long time.
*Only Plasma TV models.
** This measurement is based on the time taken for the brightness of the panel to reduce to half of its maximum level.
The time taken to reach this level may vary depending on the image content and the environment where the TV is used.
Image retention and malfunctions are not taken into account.
Safe design
VIERA TOUGH PANEL (Tentative Name)
The front glass panel provides high resistance to impacts. The front of the plasma TV is covered by a glass panel, for extra assurance just in case something hits it. What's more, the protective panel makes cleaning easier too; simply wipe the panel with a soft cloth when necessary.
*Only Plasma TV models.
Comfortable viewing
Gentle on the Eyes
Eye fatigue is suppressed, so both children and adults can watch TV in comfort even when viewing for relatively long periods of time. In a plasma TV, each pixel lights up, and the lighting intensity is adjusted according to the scene. Because of this, the images are not overly bright.
*Only Plasma TV models.
OTHER SPECIAL FEATURES: Picture Quality
Colour Viewing Angle
Images have rich, vivid colours when viewed from any position in the room. Because plasma TVs are self-illuminating, the images are beautiful when viewed from any angle. Black areas do not fade, and colours remain almost identical regardless of where the viewer is located. Measured using the index for evaluating colour viewing angle developed by the Advanced PDP Development Center Corporation (APDC). This ensures that you will get high-quality images even in very large living rooms.
*Only Plasma TV models.
Motion Pattern Noise Reduction
This function clearly reproduces even high-speed motion images by maximising the superb gradation capability of the plasma TV. Motion Pattern Noise Reduction detects motion patterns that tend to generate noise, and makes the necessary adjustments to maximise image quality.
OTHER SPECIAL FEATURES: User-Friendly Design
Three HDMI Inputs
For future expandability and ease of use, VIERA comes equipped with three* HDMI connector slots, one on the front and two on the rear.
*Only PY800 , PV80, LZ800 Series.
PC Input
VIERA is also equipped with a PC input terminal. For business users, the PC input lets you take advantage of VIERA's big screen and exceptional viewing quality in presentations and training programs.
Remote Control
The remote control unit is rounded to fit comfortably in your hand. The buttons are large, easy to press, and laid out for optimum ease of use. The buttons also have colours and markings that make them easy for anyone to identify and use.
PRODUCT DESIGN
Design concept: Horizontal Arch
Thin, light and wide. Based on these three key words, this design combines functional beauty with formative art to harmonise with virtually any interior space.
