I don't think it's Hollywood's fault that our movies are so s**tty. We could stop importing Hollywood films altogether, but if Mother Lily keeps making movies the way she does, then we're screwed.
I agree about the tax thing though. Also, do it like the Koreans do it, they introduce tax incentives and various support to their film industry that they're actually attracting attention from all over nowadays.
Filipino values are well and good, but if nobody sees your film, then it's the tree falling in the forest again.
I say, get people in the theaters. If that means crowd pleasing romantic comedies, then so be it. But, by God, make them well. Joyce Bernal was on the right track before she started focusing on slapstick comedies that are just not right. Star Cinema could have potential, if not for the "making movies by committee" issue.
Unitel maybe our only hope once they find their audience. Also, it was Tony Gloria himself who first told me about the "Phil. Cinema Must Die!" thing.