Hi, I'm new in this forum. Just got my Sony 32BX300. I also looked intently at the LG 32LD460, LG 32LE5300, Samsung, and even DeVant. But the 32BX300 was too hard to pass up. Yes, it's a little costlier than the others, but it came with an upscaled DVD player, so bawi na rin. Na-temp talaga ako sa LG 32LE5500 kasi LED na siya, manipis, at Full HD. But I was able to compare it with the BX300 side-by-side sa SM Makati, and I still settled for the HD-Ready only, LCD, and thicker BX300. That tells you something about the value I saw in the Sony model. Both models have 10w x 2 hidden speakers. Pero mas malakas at buo ang sound Sony, which is big a plus for me, coz I'm not planning to connect a home theatre to it, native lang. Yung HD Ready vs. Full HD argument doesn't count much coz it's only 32in. Plus, I'm going to connect my son's PS3 with it. Kaya no-brainer talaga na I decided to go Sony. Mind you, I'm not a Sony loyalist. I always compare stuff before I buy. But I'm really happy that I bought this product. But for those who value aesthetics more (than me), I suggest you look at the LG 32LE5300. It currently retails at P27K yata, plus free wall bracket. That was my second choice in the 32in category. Cheers!