Pulled trigger. Got myself a Xmas gift and took home this OLED TV (LG 55EG910T). Was choosing between this or the 4K version but the price difference was around 36k. The PQ is fantastic, little adjustments only out of the box. webOS 2.0 is fast, intuitive, and logical. Controls and interface are easy. While have no more need for my CHROMECAST as its just a duplication of the things I can do with the LG, I wish there are 4 HDMI and 4 USB ports. After weeks of comparing this with other non OLED 4K like the Samsung 55JS9000, the LG 55UF950, and the Sony 55X900C, for the price, features, ease of use, and most especially the screen colors and picture quality, I'd say this is the best choice at the moment.