Sharp was the real pioneer of LCD technology in Japan, from watches to calculators, cellphones, laptops, then the LCD display just got bigger and better. Nobody foresaw that they'd be able to develop the LCD to the point na it will be one of the best, if not the best HDTV technology. They had to completely stop production of their cheapy cheapy TVs because they simply could not cope with the Sonys and Panasonics, in order to concentrate on LCD. Great success story indeed! more than 50% of the Japanese bleeding edge market to date.