This kind of achievement will get endless highlight replays in all Japanese TVs...like annoying endless same same same highlights in all news channels and variety shows...and newspapers of course. Meron pang super OA analysis of all details leading to his victories.
Then they will talk about all things Nishikori. all about his life that can be revealed in public. happy and sad. pati paborito nyang fud. pati yung kaklase ng kaklase ng kaklase na kapitbahay ni kapitbahay ni kapitbahay
So paano pa if Nishikori wins it all today. Uniqlo will probably have a 50% sale for at least a week!
Of course, yung millions of dollars of Japanese endorsements and TV show, TV CM appearances His face all over public places especially train stations, and Nishikori dolls of course.