Just read this from a technical article:
A very wide, uniform horizontal directivity pattern is needed to provide the localization cues for directed sound effects and to establish the basis for the perception of envelopment. Conventional forward firing or bidirectional in-phase on-wall loudspeakers are eminently capable of delivering those experiences, but excellence is guaranteed only for the central seating area.
As listeners move toward the sides, sounds arriving from the nearer loudspeaker get rapidly louder, and those from the opposite loudspeaker get quieter. The sense of envelopment is progressively diminished, and it eventually disappears, replaced by sound emerging from the nearby loudspeaker. Figure 16.8 explains the cause - propagation loss - and proposes one solution:
full-height line-source loudspeakers. However, as good as they may be, for reasons of size and cost they are not practical solutions for the mass market.
A target performance for "the perfect surround" loudspeaker was also proposed: a loudspeaker with, in effect, no propagation loss. more from
http://www.eetimes.com/design/audio-design/4213456/Loudspeakers--Objective-evaluations---Part-4--Measurements-of-real-world-consumer-loudspeakers?pageNumber=4sample pic of full-height line-source loudspeakers