We bought in to the hype last year with the newer cheap LED's using "popular" panels. Lemme tell you, I regretted buying it blindly based on reviews here. My 3 year old top tier branded but entry level led still had better image quality than this 2020 "reinvented" brand.
There's usually a reason why it will cost lower, mediocre image processing chip, poorer construction, limited inputs, laggy software (even with latest android tv). A Xiaomi tv box is 3x faster than the built in software of the TV we bought. I heard a similar comment from another user here of this depressing lag.
20K+ is still 20K+. So always base your purchase by seeing it yourself and doing side by sides. Try out the UI, check the video settings that you can tweak, lower the brightness or backlight to see if the picture quality is still good.
If a Samsung, LG or a Sony is more expensive by only a small amount, audition to see if the price difference can really justify the savings you seek. Otherwise you may end up like me, unsatisfied and regretful.