As juancho has already seen the film and stated that he loves it, I think he was referring to DVD quality and not the movie merits/production values. His questions were rather specific.
I haven't bought the title in question, but from my experience with local Hallmark discs so far:
1. They've all been DVD5's
2. Audio is DD 2.0
3. Image is fullscreen, even when the R1 counterpart was released in widescreen
4. One local Hallmark title I bought, Peter Benchley's Creature, actually had "For Screening Purposes Only" flashed at the bottom of the screen. And this was a store-bought ORIGINAL DVD, so they mastered it from what looked like a pirated source!
So... caveat emptor.