Arriving just when the store's about to close would have been my strategy, if it weren't for the 8:45 PM showing of "Letters From Iwo Jima", in which I was already reserved.
That said, I thought the DVD's would be housed in standard Amaray or cardboard casing, which in turn will be contained inside the tin steelbook (just like Superman UE or the original King Kong R1). This is the first time I've seen a packaging like that. I hope to see more releases packaged like that.
Oh, and if scratches worry you, you can buy plastic DVD sleeves from Japan Home. 88 bucks for a pack of 25. I already bought several for my cardboard-slipcased DVD's. Of course, there's a size limitation (I can squeeze in "The Corpse Bride" DE), but I think this particular tin steelbook case will fit snugly.