Just saw the Ekis DVD (hiniram ko lang), then Warat, Balahibong Pusa, Muro-Ami... (take note na hinihiram ko lang ito)
Walang Kuwenta!!!! Packaging sucks, the DVD contents suck, no deleted scenes, no redeeming features... mas mabuti pa na wag na silang gumawa ng DVDs kung below average ang quality - lugi lang sila sa production. These guys (Viva, etc) should hire people who really love DVD's and know how to make a good DVD (siguro PinoyDVD members) - kasi yung mga DVD's nila is just like their VCDs pero slapped in one disc with very minimal features! Ano ba naman yan!
The reason why people collect DVD is better quality and collectibility - and sad to say, kahit orig yung ginagawa nilang DVDs - mukha pa rin pirated due to the poor quality.
Local DVD makers should do this:
1. Hire a good art director / graphic artist (the packaging is the first thing people see)
2. Add and shoot more contents exclusive to DVD - would'nt hurt to sneak in storyboards (kung uso yun sa paggawa ng local movie - sa advertising storyboards is a must), bloopers, deleted scenes (maureen larizabal's nudity sa unfaithful wife 2), commentaries, director's cut. I was hoping Muro Ami to have a good showing... pero blech - sayang yung movie, saming talaga yung DVD.
3. Great marketing. Do not blame the pirates. Do not blame the economy. Pinoys will buy orig DVDs if they see that it's worth their money. P450 is a great price, see if you can come up with gimmicks - tie up with magazines like FHM and give them a "sampler" DVD para patakamin ang mga pinoys who own a DVD that pinoy DVD's have an "oomf" factor. It all boils down to marketing - the problem with most companies is that they hire marketing people who have no love for the stuff they are promoting ----"must" dapat sa DVD marketers to own a DVD and a full understanding of the DVD market - not just any cum laude - but a video and DVD buff.
Hah, my 2 cents worth. I'm a graphic designer kasi and sometimes, I want to give my portfolio to these companies and tell them I'll do their inserts and packaging for free - just to make their DVDs look appealing.