A few years back, almost no set is close to D6500 even at their best setting. You can only get accurate monitors with BROADCAST quality monitors which are 3 to 5 times the price of regular TV sets for the same size. the reason is because the light environment at the sales floor of most appliance chainstores around the world are very bright and mostly fluorescent lighting is used. To lure potential customers to at least look at the DEMO set, it should be bright enough to catch your attention. Most sets are calibrated at around 9000k(Toshiba), 2500K off the desired color temperature. If you have been at a TV showroom with multiple displays and having just 1 program, you will notice that NO set have the same color. Manufacturers did not follow the Standard color values because a calibrated set WILL NOT standout compared with sets with boosted color temperatures. When you bring the set to a LIVING ROOM environment, the color and contrast sucks because its too bright, too blue and just looks different from what you saw at the Sales floor.
That being said, we have 2 color standards that are followed by SD and HD formats. REC601 for HD and REC709 for HD. If we do not have these standards,our DVD's and Blu-ray will look like our CABLE TV, one channel too red and the other too blue and anything in between. Most cable operators do not bother to do calibration. Fortunatelly, SD and HD authoring follows these standards.
Now for our TV displays, still most units are at around 7000 to 7500K. You can only adjust this value by going to the manufacturers service menu. You can easily mess up your set and voiding warranty if you do not know what you are doing. Calibration involves adjusting the GAIN and BIAS of the 3 primary colors. This can be done with the right software and a Spectrophotometer. Not all meters are the same, the more expensive PR650 by PhotoResearch Lab can cost around 1 million pesos. It's accuracy is second to none. I have tried Spyder's meter and the results are very different from the Gretag Macbeth Eye1Pro meter that I am using now. Calibration can optimize the display to its full potential. It can set the dynamic range to its maximum level assuring the greatest contrast level that the set can achieve.
Its very hard to convince a person who has not seen a properly calibrated display but when he see's one,its addictive. He will become highly critical of sets that are off the mark.