I got my 46" Bravia LCD and happy that I was able to address the reflection issue ( for daytime viewing ). However, I am not happy with the motion blur I get from time to time. Last movie I watched was Ocean's Thirteen SD played back on BD30. There was a segment where the cam panned slowly, showing the faces of the characters towards the end. Whoa! I got a headache.
Is it really motion blur? You might be referring to judder.
Motion blur appears on old LCDs during fast motion, due to slow response times. Newer LCDs have much faster response times, so motion blur is no longer a problem these days.
On LCD, fast action causes motion blur; slow pans cause judder. On slow pans, judder appears as choppy, stuttering motion instead of a smooth, flowing pan.
You were referring to a slow pan, so you probably saw judder, not motion blur. Terminologies are confusing because some authors on internet sites write "motion blur" when they really mean "judder".
If judder on LCD annoys you, be advised that plasmas also have judder artifacts (On high contrast areas, plasma would be even worse, since plasma's "green phosphor lag" artifact would sometimes appear).
The judder problem is caused by the conversion of film, which has a frequency of 24 fps (frames per second) to video, with 30 fps (NTSC) or 25 fps (PAL). This transfer needs a framerate conversion, called "pulldown", and it's the pulldown process that causes the judder.
Today, they have motion interpolation software such as Sony's Motionflow that reduce judder. But make sure you demo it carefully. You might not like the side-effects of anti-judder software.
I saw a Philips demo of its motion interpolation tech, which it calls "DNM" (Digital Natural Motion).
On Philips' DNM, video-based sources look good and judder-free even on very slow pans. Film-based sources are also judder-free; however, the drawback is that they look obviously unnatural, as if the big-budget Hollywood movie became a home video shot on a cheap handycam.
The best alternative for home video would be to view the 24fps film on 24fps video, to enable a 1:1 framerate, without pulldown. This is possible with a Blu-ray player and TV that support 24p (24 frames per second), usually referred to these days as "1080p, 24p" or "1080/24p".
You will still see judder, but it's only slight, the same minor judder you would see on film in the movie theater. Yes, film also has slight judder, but it's the good judder on 24fps, not the bad judder from telecine pulldown.
Here's an article for more info:
Six things you need to know about 120Hz LCD TVsBy David Carnoy
Executive editor, CNET Reviews
(October 25, 2007) " ... Eliminating judder is not for everyone. Judder is part of what makes film look like film, so when you remove it, it starts to look like video. Now, some folks like the look of video and contend that it looks more true-to-life. Both Matthew Moskovciak and I are judder-free fans. On the other hand, David Katzmaier likes the effect only in certain scenes--he generally prefers to leave it turned off during Hollywood films and turned on for some other film-based content, such as the nature documentary Planet Earth-- ... "http://reviews.cnet.com/4520-6449_7-6792632-1.htmlOn the linked article, note the author's discussion about the terms motion blur and judder:
"To be clear, motion blur and judder are two different beasts. However, they seem to be getting lumped together because both involve the clarity and stability of the image."